Kotler, Philip <br/><br/>
Mercadotecnia 

 - 2 ed. 
 - México  Prentice-Hall Inc.  1991 
 - 654 p.  27 cm 
<br/><br/><label>ISBN: </label>968-880-226-3 
<br/><br/><label>Dewey Class. No.: </label>CG-UNPH-0636